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<aside> <img src="/icons/circle-dot_blue.svg" alt="/icons/circle-dot_blue.svg" width="40px" /> Project Type Project Management System Buildout

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<aside> <img src="/icons/megaphone_blue.svg" alt="/icons/megaphone_blue.svg" width="40px" /> My Role

Notion Consultant

System Analyst

Database Architect

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<aside> <img src="/icons/groups_blue.svg" alt="/icons/groups_blue.svg" width="40px" /> Team

1. VP of Marketing — Project Lead
2. Creative Team Manager
3. Business Process Improvement Team </aside>

<aside> <img src="/icons/bell_yellow.svg" alt="/icons/bell_yellow.svg" width="40px" /> Project development is ongoing. User testing is currently taking place.

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<aside> <img src="/icons/bookmark_blue.svg" alt="/icons/bookmark_blue.svg" width="40px" /> Case Study Contents

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At-a-Glance

A few weeks into my internship at Servco, I was given the task of creating a report on inefficiencies within the Marketing Creative Team and improving collaborations with other marketing teams. After presenting my report to the VP of Marketing (who had previously worked at Notion), I was assigned to lead a team focused on enhancing business processes.

This involved reassessing existing processes and making them more efficient, while also reducing unnecessary cross-functional communication. As we were reevaluating the workflows, it was also a good opportunity to align them better with Notion's practices. Additionally, since the VP had come from Notion, we were able to showcase and improve our design based on insights from the people who create the product.

Problem

The creative team's project manager expressed a need for better supervision of their team regarding tasks, project timelines, and each team member's workload. The team unanimously identified the pain points in the productivity tools they used to collaborate. Specifically, Jira, the previous project manager, was designed around agile and scrum frameworks. These frameworks work well for many product and software development teams, but they are not ideal for marketing.

<aside> <img src="/icons/clear_red.svg" alt="/icons/clear_red.svg" width="40px" /> Pain Points

1. Inadequate oversight on bandwidth
2. Lack of process standardization
3. Inefficient Cross Functional Communication </aside>

Inefficient Cross Functional Communication

• Delays in task coordination and project management
• Back & forth w/ Stakeholders
• Inefficiencies in task coordination and project management

Lack of process standardization

• Creates confusion and inconsistency in task execution and management
• Challenges in establishing clear expectations w/ stakeholders
• Lack of a cohesive approach to project execution

Inadequate oversight on bandwidth

• Difficulty in monitoring team members' workloads
• Inability to track project timelines
• Difficulty in identifying potential bottlenecks or resource imbalances
• Requesters unaware of project status

Goal

<aside> <img src="/icons/trophy_yellow.svg" alt="/icons/trophy_yellow.svg" width="40px" /> Find a solution that enhances collaboration and improves processes across marketing

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Solution

I collaborated with the VP of Marketing, the business process team, and key stakeholders to develop a customized workspace and project management system that meets the needs of Servco's Marketing department.

Notion will be the preferred tool for documentation, note-taking, project management, and creative requests, integrating with existing and new tools.