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Athleap Case Study

<aside> <img src="/icons/chart-area_blue.svg" alt="/icons/chart-area_blue.svg" width="40px" /> I led a team of six, and together we created Athleap: a web SaaS platform that connects aspiring athletes with coaches and organizations.

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The project involved crucial areas for developing a business proposal, including conducting Cost-Benefit Analysis, performing competitive analysis, formulating a marketing strategy, and establishing the IT infrastructure. I led the team and oversaw project management responsibilities, as well as the design process, which included wireframing and creating high-fidelity mockups of the website. Throughout the semester, my team presented our business idea at different stages, including lightning talks, progress reports, presentations with demos, and a final report showcasing the website or app mock-up.

Overview

<aside> <img src="/icons/circle-dot_blue.svg" alt="/icons/circle-dot_blue.svg" width="40px" /> Project Type Business Proposal Coursework

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<aside> <img src="/icons/megaphone_blue.svg" alt="/icons/megaphone_blue.svg" width="40px" /> My Role

Team Led

Business Strategy

User Research

• Visual Design </aside>

<aside> <img src="/icons/groups_blue.svg" alt="/icons/groups_blue.svg" width="40px" /> Team

Gage Minamoto - CEO & UX Designer

Group of 5 Member

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<aside> <img src="/icons/bookmark_blue.svg" alt="/icons/bookmark_blue.svg" width="40px" /> Case Study Contents

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Problem❓

Navigating the Maze of Athlete & Coach Recruitment

<aside> <img src="/icons/whistle_gray.svg" alt="/icons/whistle_gray.svg" width="40px" /> Our team has identified pain points in the athlete and coach recruiting process. There is a lack of personalized platforms for athletes to share their progress, events, and athletic prowess.

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Goals 🥅

User Goals

<aside> <img src="/icons/user_blue.svg" alt="/icons/user_blue.svg" width="40px" /> To achieve our mission of connecting athletes and recruiters, we have set the following user goals:

1. Enhance athletes' visibility & communication to recruiters and vice versa
2. Provide value to high school and college athletes looking to be discovered
3. Showcase athletes athletic abilities
4. Simplifying the college athletic search process </aside>

Business Goals

<aside> <img src="/icons/briefcase_blue.svg" alt="/icons/briefcase_blue.svg" width="40px" /> Our business goals are:

1. Connecting athletes with college recruiters
2. Streamlining the recruitment process for both athletes and recruiters
3. Creating a platform that provides a comprehensive and personalized experience for its users </aside>

Research Insights 🔍

Researching and reaching out to coaches often results in discouragement due to low response rates. The recruiting process is time-consuming and frustrating for recruiters, student-athletes, and coaches.

Recruiter

• There's a need for a tool that improves athlete visibility for recruiters.
• There's no specific product for athlete recruitment networking.
• Recruiters struggle to find athletes and get responses.
• Using multiple platforms makes the process lengthy.

Athlete

• Athletes often feel unnoticed in recruitment due to high competition.
• They seek a platform to highlight their skills and progress.
• They find reaching out to recruiters confusing and struggle with tracking their development over time.